Illustrative preview · composite business Needham Brush & Trim (composite) · Foundation template · gallery + intake ladder · wireframe scaffold

Interior + exterior · Needham & neighbors

Seasonal spikes should not drown estimators in one-line DMs with no room counts.

This Foundation-template Foundation gallery plus stepped estimator questions—heavy detail only after intent is real, with optional photo upload when storage ships.

Gallery modules map to estimator checklists.

Each tile pairs a stock visual with a deliverable your crew actually sells.

Estimator ladder — calm first screen.

  1. Interior vs exterior vs bothdrives coating system copy.
  2. Room count + ceiling height bandssizes crew days honestly.
  3. Occupancy + petsinforms dry-time and VOC messaging.
  4. Photo upload optionalwhen enabled, estimators see trim detail before arrival.

Partial saves and milestone events layer on Growth; Foundation keeps the ladder honest for v1.

Services stay parallel to crew specialties.

  • Spray + brush hybrid systems
  • Deck stain + strip cycles
  • Kitchen cabinet packages
  • Commercial off-hours windows
Shelf on blue wall—stock finished-room metaphor.

Proof stack

What picky homeowners skim first

Insurance, lead-safe language where required, crew bios, and a single CTA to book a scoped walkthrough.

Compare Foundation vs Growth packages

Ship on your brand

Swap stock for your real ladder photos, sheen charts, and warranty PDFs.

Tokens isolate this palette from the Yetra marketing site—swap the map, keep the layout.