Storm / leak
Active leak, missing shingles after wind, ice dam bleeding into a bedroom
- Photo upload for ridge and deck exposure
- Tarp-first CTA with honest arrival window copy
- Insurance-friendly language without promising adjusters
Licensed · Insured · Natick & storm-response radius
Emergency tarp calls and full tear-offs should not compete for the same dispatcher script.
This Growth-template scaffold splits storm response from measured replacements—so crews know whether to roll with tarps or a dump trailer before they leave the yard.
Workers comp + GL on fileInsurance supplement friendlyDrone photos on requestIce dam season playbook
Roofline proof homeowners scan in a panic
Stock shots stand in for your lift photos, ridge detail, and manufacturer certifications—production swaps in your real installs.
Route by job type—not by whoever answers first.
Click paths stay labeled in analytics so you can see which line pays after hail season without blending leak calls with full replacements.
Replacement / upgrade
Architectural shingle upgrades, flat sections, skylight surrounds
- Measured estimate flow with material tiers
- Financing CTA optional when partners publish
- Calendar consult for slower decision cycles
01
Intent before boots on the roof
Dispatch sees tarp vs replacement before assigning a two-person vs six-person crew.
02
Proof where adjusters skim
License, manufacturer specs, and crew safety language sit above the fold on mobile.
03
Instrumentation per funnel
Separate events for repair vs replacement paths keep March reporting honest.
Service lines stay parallel to how estimators think.
Emergency tarp + dry-inShingle replacementFlashing + chimney rebuildFlat / rubber sectionsVentilation upgradesGutter integration
Homeowner voice — illustrative only
Storm path said what to photograph before they rolled. estimator texted a ladder ETA.
Replacement funnel did not bury the warranty PDF three clicks deep.
Same brand colors as the trucks that showed up—felt like one company.
Ready for hail season?
Ship this routing on your letterhead—not ours.
Swap stock for ridge photos, manufacturer badges, and your real town list. Tokens isolate this skin from the Yetra marketing palette.