Roofing · Natick, MA

Replacing a brochure site with a roof-repair funnel

Bay State Roofing Group · 3-week v1 launch

Emergency repairs vs full replacements split into measurable funnels—owners stop guessing which line pays.

Challenge

One phone line for everything: emergencies buried, no idea which offer pays.

Solution

Repair vs replacement vs storm paths; track clicks and form starts.

What we measure once live

• Distinct paths per job type
• Event tracking wired (e.g. PostHog)
• Proof blocks tuned for insurance jobs

Services Included

• Conversion strategy
• Website rebuild
• Analytics