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Work

Illustrative scopes—not live client dashboards yet.

Problem → fix → what we measure once tracking is live. Swap in real outcomes as wraps finish so crews can compare apples to apples.

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Case studies

Three trades-shaped narratives you can sanity-check against your business.

Irrigation · Medfield, MA

Turning seasonal searches into booked estimates

Seasonal irrigation brand needing searches → booked winterizations/install estimates—not vanity clicks.

  • 4 service pages aligned to what people search
  • Quote path that works after hours
Details

Roofing · Natick, MA

Replacing a brochure site with a roof-repair funnel

Emergency repairs vs full replacements split into measurable funnels—owners stop guessing which line pays.

  • Distinct paths per job type
  • Event tracking wired (e.g. PostHog)
Details

Landscaping · Framingham, MA

Building a local search base for recurring maintenance

Referral-heavy landscaper formalizing maintenance leads before crews idle.

  • Maintenance / design / cleanup clearly separated
  • Seasonal post shell ready
Details

Next step

Want your metrics here next?

Run /start—tracking hooks ship with v1 so leads aren’t a mystery.

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