Example · Authority

Composite scope for sales conversations—not a measured client engagement or verified outcome. See published packages for what ships in each tier.

Paving & masonry · Lexington to Framingham, MA

Building a paving story that scales across towns without sounding like a chain

BayState Paving & Masonry · 4-week v1 launch

Regional crew winning bids on reputation but invisible beyond word-of-mouth—competitors owned the long-tail town searches.

Challenge

Single long services page, no town depth, no rhythm for reviews or seasonal offers—every spring felt like starting from zero.

Solution

Hub + town satellite pages, service-line landings for asphalt vs masonry, review-request templates, and a monthly optimization log the owner can read.

What we measure once live

• Town page index checklist (published vs stub) in the project board
• Review request batching documented with owner-approved tone
• On-page experiment changelog (what changed, when)—process metric, not rank claims

Services Included

• Local SEO
• Content system
• Website rebuild