Owner-led
Short paths to “yes.”
Fit, proof, published tiers, one obvious action—no scavenger hunt for your phone number.
About
Your shop earns trust on the job—your site should earn it in search.
Fast pages, plain-language offers, and quote flows tuned for MetroWest locals browsing before they call.
Who we serve
Owner-operators in MetroWest (plus regional expansion soon).
Home crews—irrigation, HVAC, landscaping, roofing—and nearby dentists, attorneys, CPAs who answer their own phone. Hyperlocal proof beats generic agency polish here.
Operating principles
- Lead outcomes—not vanity dashboards.
- AI speeds builds; humans set scope you can read before paying.
- Published tiers—single decision-maker friendly.
- Calls and forms tracked from day one.
Founder
Bennett Yetra
Engineering leader shipping streaming-scale systems—the same gap everywhere you look: stellar crews, rusty websites. Yetra closes it without pretending ads solve broken fundamentals.
Why small
Less overhead, more shipped pages.
Clear offers for skeptical owners: obvious CTAs, numbers after launch, async-friendly updates when meetings hurt. AI trims delivery hours—not accountability.
Local buying
One owner signs—give them a reason in ten seconds.
Busy principals skim fast; clarity beats cleverness. Show towns served, proof, price posture, then ask for the quote.
Local
Towns + trades spelled out.
Coverage maps and schema so homeowners—and Google—know you actually roll trucks nearby.
Measurable
Funnels before fluff.
Track CTAs and forms so tuning follows real demand—not opinions from someone who won’t answer your phones.
Next step
Referrals strong—but web embarrassing?
Seven questions translate “fix our website” into Foundation, Growth, or Authority with price bands—before calendars collide.