Example · Foundation
Composite scope for sales conversations—not a measured client engagement or verified outcome. See published packages for what ships in each tier.
Electrical · Wellesley, MA
Earning trust for panel upgrades before the homeowner imagines a fire hazard
Wellesley Pro Electric · 2-week v1 launch
Licensed crew that does meticulous work—but the old site looked like a side hustle, so permit-heavy jobs stalled at “get three quotes.”
Challenge
Panel upgrades need confidence, not hype: no license proof above the fold, one buried contact form, no plain-language scope steps.
Solution
Short Foundation site: proof blocks (license, insurance, process), one mobile-first quote form, schema and GBP aligned to the shop’s real address.
What we measure once live
- Form field completion sequence sized for thumb reach (QA checklist item)
- Mobile LCP band noted in launch runbook for before/after tuning
- LocalBusiness JSON-LD passes Rich Results test in staging
Services Included
- Website rebuild
- Local SEO