Example · Growth

Composite scope for sales conversations—not a measured client engagement or verified outcome. See published packages for what ships in each tier.

Plumbing · Newton, MA

Giving burst pipes, slow drains, and installs their own front doors

Newton Border Plumbing · 2-week v1 launch

Shop that wins on word-of-mouth but loses patience when every web lead says “urgent” and half are routine.

Challenge

Single hero CTA steers everyone to one form—dispatch can’t tell burst from clog from remodel without a phone tag loop.

Solution

Three entry paths (emergency, drain/clear, project/install) with lighter first screen, heavier details after intent is clear.

What we measure once live

• PostHog funnel steps keyed per path (no copy-paste event names)
• SMS or email handoff timestamps captured once routing tool is chosen
• Dispatcher-facing field order agreed before build so v1 matches the trucks

Services Included

• Conversion strategy
• Website rebuild
• Quote automation