Example · Foundation

Composite scope for sales conversations—not a measured client engagement or verified outcome. See published packages for what ships in each tier.

Cleaning · Brookline & Newton, MA

Making recurring cleans bookable without confusing one-time deep cleans

Brookline Sparkle Clean · 2-week v1 launch

Small team with loyal recurring clients—but the website treated every lead like a move-out deep clean.

Challenge

Packages lived in the owner’s head: prospects couldn’t self-select recurring vs one-time, so the phone screened basics all day.

Solution

Two clear packages on-page, Cal.com embed for consults, quote form for custom scopes—each path labeled for reporting.

What we measure once live

• Cal.com embed start events separated from short form submits
• Package picker distribution captured as a simple dimension
• Recurring vs one-time copy approved by ops before launch

Services Included

• Website rebuild
• Local SEO