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Work

Illustrative scopes—not live client dashboards yet.

Problem → fix → what we measure once tracking is live. Swap in real outcomes as wraps finish so crews can compare apples to apples.

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Case studies

Composite narratives you can sanity-check against your business.

Examples are illustrative. Names and scenarios are composites for sales conversations—they are not measured client engagements or verified outcomes.

Example · Foundation

Electrical · Wellesley, MA

Earning trust for panel upgrades before the homeowner imagines a fire hazard

Licensed crew that does meticulous work—but the old site looked like a side hustle, so permit-heavy jobs stalled at “get three quotes.”

  • Form field completion sequence sized for thumb reach (QA checklist item)
  • Mobile LCP band noted in launch runbook for before/after tuning
Details

Example · Foundation

Painting · Needham, MA

Turning seasonal demand into scoped painting leads—not endless “ballpark?” texts

Interior/exterior seasons spike inquiries, but the crew was drowning in one-line DMs with no photos or room counts.

  • Gallery module engagement events (first scroll depth milestone)
  • Partial form save behavior documented if/when enabled
Details

Example · Foundation

Tax & accounting · Newton, MA

Giving tax-season traffic a calm intake ladder—not a single overloaded inbox

Busy CPA firm with strong referrals—but one contact form treated extensions, s-corps, and “quick questions” the same, so March admin drowned in back-and-forth.

  • Intake step labels agreed for analytics before copy freeze
  • Top three document types prioritized for mobile upload UX
Details

Example · Foundation

Cleaning · Brookline & Newton, MA

Making recurring cleans bookable without confusing one-time deep cleans

Small team with loyal recurring clients—but the website treated every lead like a move-out deep clean.

  • Cal.com embed start events separated from short form submits
  • Package picker distribution captured as a simple dimension
Details

Next step

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Run /start—tracking hooks ship with v1 so leads aren’t a mystery.

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