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Illustrative scopes—not live client dashboards yet.

Problem → fix → what we measure once tracking is live. Swap in real outcomes as wraps finish so crews can compare apples to apples.

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Case studies

Composite narratives you can sanity-check against your business.

Examples are illustrative. Names and scenarios are composites for sales conversations—they are not measured client engagements or verified outcomes.

Example · Growth

Irrigation · Medfield, MA

Turning seasonal searches into booked estimates

Seasonal irrigation brand needing searches → booked winterizations/install estimates—not vanity clicks.

  • 4 service pages aligned to what people search
  • Quote path that works after hours
Details

Example · Growth

Roofing · Natick, MA

Replacing a brochure site with a roof-repair funnel

Emergency repairs vs full replacements split into measurable funnels—owners stop guessing which line pays.

  • Distinct paths per job type
  • Event tracking wired (e.g. PostHog)
Details

Example · Growth

Landscaping · Framingham, MA

Building a local search base for recurring maintenance

Referral-heavy landscaper formalizing maintenance leads before crews idle.

  • Maintenance / design / cleanup clearly separated
  • Seasonal post shell ready
Details

Example · Growth

HVAC · Ashland & Hopkinton, MA

Splitting tune-ups from emergencies so after-hours traffic books the right crew

Busy owner tired of midnight “no heat” calls landing in the same voicemail bucket as spring tune-up requests.

  • Call-tracking number + form-start events named per path
  • Tune-up vs emergency landings marked complete in the build checklist
Details

Example · Growth

Plumbing · Newton, MA

Giving burst pipes, slow drains, and installs their own front doors

Shop that wins on word-of-mouth but loses patience when every web lead says “urgent” and half are routine.

  • PostHog funnel steps keyed per path (no copy-paste event names)
  • SMS or email handoff timestamps captured once routing tool is chosen
Details

Next step

Want your metrics here next?

Run /start—tracking hooks ship with v1 so leads aren’t a mystery.

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